China–Germany Cross-Cultural Business Logic
An ongoing open knowledge project for better China–Germany business cooperation.
Academic frameworksBusiness insightsVoices from practice
The authors
Main author
Lily Wang李萍
Market Consulting & Cross-Cultural Operations
Helps organizations navigate market realities, cultural differences and cross-border collaboration. She initiated this guide to bring together practical experience and expert perspectives, making China–Germany cooperation easier to understand and execute.
Co-authors
Dr. Bernd-Uwe Stucken
China negotiation advisor and attorney
Has lived in China for 28 years and advised international companies on China for more than 35 years, including as a partner at international law firms in Shanghai. He prepares companies for complex joint ventures, M&A transactions and restructurings.
Eva Tarabichi
Business Coach | Team Coach | China-Germany Intercultural Expert | Integration in Germany Expert | Co-founder Growing Together in NRW
Eva Tarabichi is a business coach and intercultural trainer with a degree in Sinology, specialising in China–Germany cooperation. She supports German professionals relocating to China and Chinese professionals integrating into German companies. She also helps organisations strengthen cross-cultural team communication and collaboration. Drawing on 10 years of coaching experience, she helps leaders and teams turn cultural differences into productive ways of working.
Timo Schmitz施米茨
PhD Student, Trier University
Holds an MA in Philosophy and Political Science from Trier University, where he is currently pursuing a PhD in Philosophy. His research interests cover ancient Greek philosophy, North Korea, Chinese ethnic minorities, and religious traditions such as Buddhism and Daoism.
Annette Morheng
Founder & CEO, VisioNova Global Advisory
Holds an MA in Communication Science and Organisational Psychology and is a certified intercultural trainer and leadership development consultant. She brings more than twenty years of international experience across Europe, China and India, including ten years living and working in China and five in India. She helps organisations build trust across cultures and develop environments where people demonstrate empathy, think critically, speak openly and take ownership. Through tailored interventions, with a strong emphasis on experiential learning, she strengthens communication, collaboration and team performance. She is also the author of China – Harmony of Colours.
Further contributors
Want to contribute to this project? If you are working between China and Germany and would like to share your perspective, please get in touch.